Marketing With Blogs - Part 1
By Priya Shah, Sat Dec 10th
Copyright © 2005 Priya Shah
Marketers have found that are excellent tools forcommunicating with their audience. Anyone who has something tosell or an idea to promote can benefit from using blogs.
Corporates like Nike are using to build branding.Microsoft and Sun are using them to communicate with thedeveloper community.
Blogs have a number of advantages that make them excellent toolsfor communication.
They are cheap to install and require little or no technicalexpertise. So the entry point for blogging is very low whencompared to the expense of hiring a website designer.
While building a website is often out of the reach of most soloentrepreneurs, anyone can start a blog. If you can’t write orhate to write, you can start an audio or video blog. Thepossibilities are endless.
Blogs also help you create content that search engines love, andencourage linking from a number of other bloggers who write onsimilar topics. This makes them excellent tools for getting highsearch engine rankings and boosting your visibility.
They also encourage immediate responses from your readers andcustomers, so you can get feedback, tweak your campaigns andrespond better to the market’s demands.
Blogs, and the RSS feeds they come with, help you syndicate yourcontent online, boost your reach and influence and allow readersto control their communications with your company.
Your blog can be your selling point and help your prospects optfor you and your services over those of others.
Whether you’re an individual, entrepreneur, small business,consultant, coach, book author, independent filmmaker, actor,model, travel guide, work-at-home mom - someone who wants topromote their individual skills and talents or interests – thereis immense potential in using to promote your business.
In part 2 of this article series I cover some tips that willhelp you ensure your blog is a good marketing vehicle.http://www.blog-maniac.com/marketing-with-blogs2.htm
About the author:Priya Shah is the CEO of eBrand360 http://www.ebrand360.com Shewrites the Marketing Slave blog http://marketingslave.com andpublishes an internet marketing newsletterhttp://www.ebizwhiz.biz. Subscribe to her free Business BloggingeCourse. http://www.blog-maniac.com
This article may be reprinted as long as the resource box isleft intact and all links are hyperlinked.
