Marketing With Blogs - Part 3
By Priya Shah, Sat Dec 10th
Copyright © 2005 Priya Shah
In part 1 and part 2 of this article series on marketing withblogs, I discussed the reasons why are excellent tools formarketing, and provided some tips on using your blog to sellyour products and services online.
This article continues with more tips on using your blog tobrand yourself and boost your reputation online.
Tip #4: Use Your Blog To Inform, Share and Entertain
The reasons why they read your blog is because they want threethings.
1. They want information 2. They want to be entertained 3. Theywant to get to know you better
The reason why are so popular with internet users isbecause they allow us to combine all these possibilities in asingle medium.
Use your personality, opinions, expressions as a way of drawingreaders to your content, and create good information to keepthem coming back.
Multimedia are especially good for this purpose – becausethey entertain and that adds a viral component to your marketing.
Remember to always be yourself. Don’t put on a fake persona. Ifyou hire someone to blog for you be upfront about it.
#5: Become A Source Of News In Your Industry
Blogging culture thrives on linking to others or newssources.
If you want to be part of that culture, benefit from it and growwith it, you need to listen to what others are saying, form yourown opinions and comment on that.
Your readers will start looking to you as a resource of news andopinions about the industry you represent and that builds yourbrand equity.
But always remember to give proper attribution to your sourcesand be clear when you are quoting from someone or you could getinto trouble.
#7: Use Your Blog To Network
Networking helps you build up a list of people who know andtrust you enough to refer business to you.
By linking with others, whether A-list bloggers or your ownpeers, you can build your own influence and reputation in yourblogosphere.
In part 4 of this article series, I provide tips on using yourblog help you boost your marketing ROI and visibility online.http://www.blog-maniac.com/marketing-with-blogs4.htm
About the author:Priya Shah is the CEO of eBrand360 http://www.ebrand360.com Shewrites the Marketing Slave blog http://marketingslave.com andpublishes an internet marketing newsletterhttp://www.ebizwhiz.biz. Subscribe to her free Business BloggingeCourse. http://www.blog-maniac.com
This article may be reprinted as long as the resource box isleft intact and all links are hyperlinked.
