How Internet Marketeres Can Create Their Own Powerful
By Jeremy Hoover, Sat Dec 10th
For some reason, people who look to the internet to make moremoney or start their own online business are drawn to theinternet marketing or home business industries. Ironically,these marketers (and I was one of them!) become affiliates for“make money from home” products, or buy reprint rights for thesame, and thus try to sell something they have no experience in.
Sooner or later, new internet marketers will hear from anestablished “guru” that they should stay away from the internetmarketing niche. Instead, they should find a “niche” they areinterested in—for example, baseball—and focus their marketingefforts on that niche. The reason given by the gurus is that theinternet marketing niche is already overcrowded, and “newbies”are going to have a hard time cracking that niche. (Of course,these “gurus” also encourage you to buy their products, becausethey will help you become a better marketer….)
While I agree that the internet marketing and home businessindustry is overcrowded, and while I do not think it is a nicheat all, but a large overarching concept, I think it is stillpossible to carve out a niche within this concept for yourself.This is true, if for no other reason than there will always benew people coming online looking for ways to make money online.Why shouldn’t you be the one to reach them? For myself, I foundmany other “money-making” websites before I found the gurus’websites.
So how do you carve a niche for yourself in this industry? Forstarters, brainstorm all the different aspects (niches) ofinternet marketing and home business. To get a list begun, hereare a few: traffic generation, lead generation, web copywriting,autoresponder follow-up, product creation.
Here is a battle plan for creating your own niche. 1) Think hardabout the products you affiliate with. Are they centered aroundone niche, like traffic generation? If you have too manyproducts, whittle them down to a few you will focus on. 2) Builda website or an autoresponder series around your niche, and makesure it will establish you as knowledgeable in your chosenniche. 3) Drive traffic to your new niche website.
The best way to accomplish 2) and 3) is by writing articles andsubmitting them (and including them in your autoresponderseries). Instead of writing about all aspects of internetmarketing or home business, you specialize in traffic generation(for example) and become known as someone who is veryknowledgeable about traffic generation. Build your businessaround this niche.
About the author:Jeremy M. Hoover is an online freelance writer who specializesin writing articles for website owners to use to establishthemselves as experts, and to promote with. If you needarticles, contact Jeremy through his site,www.jhooverwebcopy.com. Read more marketing articles by Jeremyat his marketing blog, www.jhooverwebcopy.blogspot.com.
