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By Van Whitsett, Sat Dec 10th
/p> If it wasn't for my blog, I wouldn't make any online sales atall.
It's true that I have a "regular" website, my so-called "mainwebsite," which I first set up to sell my goods, in this case,men's and women's health products. It's my workhorse, the sourceof most of my revenue. Most of my sales resulted from genericlistings in the search engines, particually Google.
That is, until Google sandboxed me.
Some of you may have heard of the legendary Google sandbox,sometimes called, "The Goggle Sandbox Effect." What happens isthat newly listed sites rank well for about two to three weeks,then suddenly drop off the radar screen. These new sites areplaced in a type of probational sandbox, away from the "real"sites.
Why does this happen, you ask? There are almost as many theoriesas there are SEO (Search Engine Optimization) experts. Manybelieve that this probation period is not related to the sitesthemselves, but to their links. It is believed that back link(pure link popularity) credit is placed in a reserve for aperiod of time (2-4 months) before it is applied to ranking andhas an effect. The theory behind this is to combat PR (PageRank) purchasers from dominating PR from the beginning. It ismeant to deter spam websites.
Others believe this alleged filter that is placed on newwebsites is an illusion. These skeptics argue that thephenomenon merely echoes already existing Google algorithmcalculations.
Whatever the reason, I got sandboxed, the rug pulled out fromunderneath me; shiskobobbed. The high-ranking and sales that Iwas receiving from my site suddenly plummented.
I was devastated. What's a poor boy to do now?
Desperate, I wrote to a number of online SEO forums, seekingadvice from the SEO gurus. Some thought it was amusing andlaughed in my face. Others offered advice such as forgettingabout Google for awhile and optimizing my site for the othersearch engines (not a bad idea). Others thought that I shouldcontinue adding content, since content is king as far as thesearch engines are concerned. Still others thought I should tryto gain as many quality links as I should, and this would helppull me out of the sandbox (it felt more like quicksand tome.)
I committed to doing all these things, but in the meaintime,what about my website and the products that I was trying tosell, the money I was hoping to make?
I kept hearing about blogs, those personal websites that arepublished on the Web. As you probably know, containphilosophical reflections, talk about social issues, andopinions about everything under the sun. They are usuallypresented in journal style with a new entry each day, or almostevery day.
Some people have found out that can also be used to sellproducts. In fact, an entire industry has evolved aroundcommerical blogging and ways to market them. Some of thesecommerical appear in the same journal style as the mostpopular blogs, while others do not look any different from aregular commerical website.
At any rate, I decided to check them out. The fact that a numberof blog publishers allow you to build and post your comments forfree, certainly didn't hurt either.
I studied many of the that are out there on the Internet,particually the ones relating to my niche. The more I read, themore I liked. I was surprised to learn that some of the topwebsites in my niche were actually blogs. They ranked high onGoogle and all of the other search engines. And no doupt, theywere making sales.
Soon, I had a pretty good idea about how I was going to build myblog. I didn't want to copy the others, I just needed to get anidea of how some enterprising webmasters were creating them.
Within minutes, I had created my blog, published it on the Web,and began posting and tweaking it. I inserted some HTML code tomonitor my stats, and continued to work on making it a betterblog. I also continued to work on my other websites, so thatwhenever I do climb out of Google's sandbox, my site will get agood rating.
Not long afterwards, I made my first blog sale!
Elated, I built other blogs. The more lines you have in thewater, the better chance you'll catch a fish, right? Each wasslightly different than the preceeding one, but I still hawkedthe same products. All have links back to my "main" website, andall have brought me sales.
I might have been down, but thanks to my new-found knowledgeabout blogs, I wasn't out.
So, while I'm waiting to climb out of Google's sandbox, I havean ace in the hole and another up my sleeve that is continuingto make sales for me - my blog. Unknowingly, I had stumbled uponone of the best ways to get my products out there before thebuying public.
What I had thought was the worse thing to happen turned out tobe the best thing. Had Google not sandboxed me, I probably neverwould have discovered the awesome marketing power of blogs! About the author:Van Whitsett has tried (and failed) a number of Internetbusinesses until he hit the jackpot as an affiliate for Mensniche. Hiswebsite, Natural MaleEnhancement has proven to him that it's possible to earnmoney online.
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