Why 95% Of Articles Are Useless For Seo Marketing
By Dave Ryan, Fri Dec 23rd
Many webmasters submit articles about their respective niches togain incoming links from other webmasters in their niche or arelated subject matter, but 95% of them are doing it WRONG!
When you are writing an article for your niche to be used byother webmasters you need to optimize it for them. Remember,they are who you are writing the articles for; why would youwant to give them junk that wont help them draw in customers? Ifyou write articles that don't help out the webmasters who useit, odds are that they will choose not to use your futurearticles.
The key to writing strong articles is simple, provide thecontent that they want for their site. Many authors will justwrite about the topic but not consider how well it will performon others sites, and this is a fatal error. You need to usesimple search engine optimization (SEO) tactics in your articlesto get the best response from your articles. You need to helpincrease their page rank, be it on Google, MSN, Yahoo or anyother search engine. If you optimize your articles in this waywebmasters will definitely want to use your articles, not onlythat but are a lot more likely to check in on your futurearticles and use them as well.
So what are the search engine optimization (SEO) tactics you canuse in your articles? Keywords, keywords, keywords. Now packingyour article full of the related keywords will only do so muchand it may actually deter webmasters from using your articles ifthe content isn't worth reading to a visitor. There are somesimple to use guidelines for using keywords though, that ifimplemented will increase your syndication rate by leaps andbounds.
Headings, such as your title, will have greater search engineweight than the content in the article. So try to build yourtitle around the niche using related keywords. The title is the#1 thing that will make or break your articles syndication somake sure to focus it on the niche and be creative. Rememberyour title not only draws in webmasters to use your article, italso draws in people to their site to read it. The more peopleyou draw to their site the more likely they are to pick up yournext article.
Bold content, relative to the article, will have a greatersearch engine weight than the normal text. This is powerful asit allows you to make certain words stick out to the reader, andthe search engine spiders. Use this to emphasize key points, butbe careful not to over use it as it will look lame and willdrive off readers.
Check out article content sites such as E-Biz Articles to seehow well crafted articles dominate over poorly constructed ones.There are a lot of article submission sites out there and theyall want one thing, quality content for webmasters to use. Soplease don't submit articles that are not directly focused onthe niche as it will be less likely to get syndicated and couldwreck a webmasters site if it is automatically postedthere(through RSS). Not only that but they will be a lot lesslikely to post your next article to their site. Always remember,your writing for webmasters. Provide them with quality and theywill provide you with a syndicated article spot on their siteAKA the golden feed for an article writer.
About the author:Founder of the Evolution Business Network. Runs a blog oninternet marketing at www.how-to-market.blogspot.com. Helpsothers with niche products and mini-sites at www.nichebooks.net
